# Analytics data

The main dashboard screen provides a quick snapshot of your loyalty program’s key metrics. Here’s what each metric means:

#### Total Customers

* **What It Shows**: The total number of customers who have joined your loyalty program.
* **Why It’s Useful**: This helps you understand the reach of your program by showing how many customers have signed up.

#### Active Cards

* **What It Shows**: The number of loyalty cards currently in use by customers.
* **Why It’s Useful**: This indicates how many customers are actively participating in your loyalty program, allowing you to gauge engagement.

#### Stamps Granted

* **What It Shows**: The total number of loyalty stamps awarded to customers.
* **Why It’s Useful**: Tracking stamps lets you see how often customers are interacting with your loyalty program.

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