> For the complete documentation index, see [llms.txt](https://rewardly.gitbook.io/rewardly/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://rewardly.gitbook.io/rewardly/features/analytics-data.md).

# Analytics data

The main dashboard screen provides a quick snapshot of your loyalty program’s key metrics. Here’s what each metric means:

#### Total Customers

* **What It Shows**: The total number of customers who have joined your loyalty program.
* **Why It’s Useful**: This helps you understand the reach of your program by showing how many customers have signed up.

#### Active Cards

* **What It Shows**: The number of loyalty cards currently in use by customers.
* **Why It’s Useful**: This indicates how many customers are actively participating in your loyalty program, allowing you to gauge engagement.

#### Stamps Granted

* **What It Shows**: The total number of loyalty stamps awarded to customers.
* **Why It’s Useful**: Tracking stamps lets you see how often customers are interacting with your loyalty program.

<figure><img src="https://2253848621-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fg1lvLpohU4zJzVeYRAEO%2Fuploads%2Fnt2WRWN3jcaAL19tGSxp%2FScreenshot%202024-11-09%20at%2017.54.00.png?alt=media&amp;token=b8f532e6-a4c4-439b-aa4c-e167b7e077ac" alt=""><figcaption></figcaption></figure>

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